Appointa.
Pricing

Pricing that scales with you

Starter, Growth and Pro — every plan includes your website, booking system and AI receptionist. No setup fee, cancel anytime.

Starter

Everything a solo practice needs to go live.

£79/mo

billed £948/yr

Founding rate — £69/mo locked forever for the first 100 clinics.

Book a demo
  • 1 practitioner
  • 200 SMS / month
  • 100 AI chats / month
  • AI-built website, published live
  • Online booking system
  • Stripe deposit collection
  • SMS + email reminders
  • Unlimited client records (CRM)
  • AI chat widget on your site
  • Two-way calendar sync
  • Guided onboarding & setup
Most popular

Growth

For growing teams that want it all automated.

£149/mo

billed £1,788/yr

Book a demo
  • Up to 5 practitioners
  • 500 SMS / month
  • 300 AI chats / month

Everything in Starter, plus:

  • Automated Google review requests
  • WhatsApp integration
  • Custom domain included
  • Remove the Appointa. badge

Pro

Multi-location and scale, fully handled.

£249/mo

billed £2,988/yr

Book a demo
  • Unlimited practitioners
  • 1,500 SMS / month
  • Unlimited AI chats

Everything in Growth, plus:

  • Multi-location support
  • API access
  • Priority support

No setup fee, no per-booking fees — bookings are always unlimited. Every plan comes with generous monthly SMS and AI allowances, and if you ever exceed them we'll never cut you off; fair, transparent usage rates apply.

FAQ

Questions, answered

Starter is built for solo practitioners going live — your website, booking system, deposits, reminders and AI chat widget. Growth adds automated Google review requests, WhatsApp and a custom domain for teams up to five. Pro adds multi-location support, API access and priority support. Every plan includes your website and the AI receptionist.

Yes — we'll walk you through everything in a personal demo, booked through Appointa itself. You'll experience exactly how it feels for your clients before you sign up, and we'll tailor the setup to your business.

Yes. Every Appointa plan includes a professional website wired directly into your booking system, at no extra cost. There's no separate web design or hosting bill.

Most businesses are live the same day. Guided onboarding walks you through your services, hours and reminders, and connects your calendar for you.

You're never cut off. Usage beyond your monthly allowance is billed at 5p per SMS and 8p per AI chat conversation on your next invoice, and your current usage is always visible in your dashboard. Bookings themselves are unlimited, with no per-booking fees.

Appointment-based businesses — aesthetics and skin clinics, physio and chiro practices, dental, spa, wellness and beauty studios. If clients book time with you, Appointa is built for you.

Yes. Appointa is a rolling subscription. There's no long contract and no exit fee.

Let Appointa handle it.

See it for yourself — your demo is booked through Appointa, so you'll feel exactly how effortless it is for your clients. From £79/month, website included, cancel anytime.

Booked with Appointa — naturally.